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Mass in Motion-Cape Ann - Active and Healthy Families Initiative
Mass in Motion - Cape Ann's Mission
Riverdale Garden Start CAY 6-2010.jpg
Jill Cahill
Director, Community Development

Gloucester, MA  01930

Ph: 978-325-5232

Monday - Wednesday
8:30 am - 4:00 pm
8:00 am - 6:30 pm
8:00 am - 12:30 pm
Overweight and obesity are significant public health issues within the Commonwealth of Massachusetts and Cape Ann.  To address this significant public health problem, the Massachusetts Department of Public Health launched Mass in Motion in January 2009. Mass in Motion aims to promote wellness and to prevent overweight and obesity in Massachusetts – with a particular focus on the importance of healthy eating and physical activity.

In 2009, Gloucester was selected to receive one of 10 Mass in Motion grants. In its first year, the City: (1) created the Get Fit Gloucester! Partnership, (2) conducted a community-wide assessment of the physical and food environments in Gloucester and (3) drafted a Community Action Plan. 

In 2014, Gloucester joined with Manchester-by-the-Sea, Essex, and Rockport to transform 'Get Fit Gloucester!' into a regional effort now called "Mass in Motion-Cape Ann" to combat obesity and chronic disease.

Mission Statement
Mass in Motion-Cape Ann includes civic leaders, City and school staff, community organizations, medical providers, and businesses working together to increase opportunities for families to be more active and have access to healthier foods.  Partners work to build community awareness of the increasing prevalence of obesity and the associated health risks in order to inspire community-wide environmental changes that will support more active lifestyles and increase the availability of healthy and affordable foods. The overall goals of Mass in Motion-Cape Ann include increasing rates of physical activity of all types and consumption of healthier foods; these goals will be achieved through efforts to create more accessible and enjoyable options for physical activity, especially walking and bicycling and to increase access to - and appreciation of - healthy and affordable foods including locally or regionally harvested foods.

For more information or to get involved with the Mass in Motion-Cape Ann program, contact Stephen Winslow.

Mass in Motion - Cape Ann's Vision: Active and Healthy Opportunities for All Ages
Vision for a Fit-Friendly Cape Ann
Opportunities for fitness and access to healthy foods will start in our backyards, as we step out of our homes, as we walk down the street, visit a park, tend a community garden plot, go to a local business, or hike a local trail. 

Our children can safely walk or bike to school…and to the library, the park or local store.  At lunchtime, we can take a relaxing walk or go for a bike ride or run, returning to a shower and refreshed for the afternoon.  We can combine our errands with easy access to a harbor walk or the neighborhood park on the way home where our children can let off steam and we relax.  There are clearly marked bike trails for family outings as well as safe round the Cape routes for the teenagers and adults. 

We find healthy and affordable foods are available from local farmers and fishermen, the farmers’ market, multiple supermarkets, our the food pantry and mobile markets. School lunch programs provide healthy foods for our children that keep them fit and alert in class.  Our children grow and taste vegetables and visit local farms and fishermen. The restaurants in the City offer us healthy options and fit-friendly portions.

Our medical community engages us in monitoring and improving our health and wellness and helps guide us to appropriate and engaging health and fitness options offered by community organizations and businesses.  Insurance carriers and businesses work cooperatively to create work environments that support health and wellness.

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